Browsing by Author "18808821-7d98-43e5-a839-b9f9c74ea22c"
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Deconstructing innovation in the wood furniture industry in Kenya
Ototo, Gilbert O.; Vlosky, Richard P. (Journal of Forest Business Research, 2023-07)Innovation is often considered to be a critical component of enterprise competitive advantage. Continuous innovation is necessary to allow firms to better meet consumer needs, stay ahead of the competition, capitalize on ...