Browsing by Author "Kangogo, Jemutai Everlyne"

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Moderating Effect of Customer Satisfaction on the Relationship Between Assurance Dimension and Performance of Star Rated Hotels in North Rift Region, Kenya

Kangogo, Jemutai Everlyne; Makomere, Julie; Karei, Rachel (Journal of Frontiers of Humanities and Social Sciences, 2024)

The performance of firms, particularly in the hospitality sector like hotels, is critical. It encompasses various dimensions including efficiency, effectiveness, profitability and growth. The hotel sector is a major ...