Browsing Journal Articles by Author "b5d6f1cb-f3c4-4a6f-8859-1403bf3da1c3"
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Self-Image and Green Buying Intentions among University Students: The Role of Environmental Concern and Social Influence
Simiyu, Gabriel; Kariuki, Valentine (Journal of nonprofit and public sector marketing, 2023-03)The current study presents a research model that elucidates the mechanism through which self-image influences green buying intentions among university students. Little is known about these mechanisms as well as the ...