Parcourir Journal Articles par auteur "Simiyu, Gabriel"
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Self-Image and Green Buying Intentions among University Students: The Role of Environmental Concern and Social Influence
Simiyu, Gabriel; Kariuki, Valentine (Journal of nonprofit and public sector marketing, 2023-03)The current study presents a research model that elucidates the mechanism through which self-image influences green buying intentions among university students. Little is known about these mechanisms as well as the ...