Now showing items 6-12 of 12
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The Holy Bible
(2021) -
Moderating Effect of Firm Size on the Relationship between Joint Marketing Alliances and Firm Performance of Retail Firms in Nairobi County, Kenya
(International Journal of Research and Innovation in Social Science (IJRISS), 2020-08)The study investigates the Moderating effects of firm size on the relationship between joint marketing alliances and the firm performance of retail firms in Nairobi County. The aim of the study was to evaluate the direct ... -
The Power of Language as a Tool for Persuasion: A Content Analysis of Mother-In-Law Citizen TV Programme, Kenya
(African Journal of Education, Science and Technology (AJEST), 2020-07)Persuasion remains integral to social interaction. Interactions involved in politics, mass communications, and interpersonal relations provide forums through which individuals seek to influence behavior and thoughts of ... -
Role of Dynamic Capabilities on the Relationship of Social Capital and Research Productivity of Academic Staff in Kenyan Universities
(International Journal of Research and Innovation in Social Science (IJRISS), 2021-07)The quality and quantity of research publications by academic staff play a major role in determining the performance of universities. In addition, research output is expected to provide solutions to challenges facing the ... -
Sport as a Medium for Inter-community Participatory Communication in Peace Building: A Literature Review
(New Media and Mass Communication, 2018)This paper reviews literature on sport as a medium for intercommunity participatory communication, especially in the context of peace building. It begins by first defining participatory communication; then, it ... -
TRENDS IN THE USE AND APPLICATION OF INDIGENOUS KNOWLEDGE: IMPLICATIONS ON NATURAL RESOURCE MANAGEMENT AMONG NANDI PEOPLE OF, KENYA
(2016-05-23)Indigenous Knowledge (IK) has been widely reported by researchers and natural resource managers as a valuable contributor to natural resource management (NRM) and biodiversity conservation. The influences of modernity ... -
Use and Effectiveness of ICT Tools in Disaster Management: A Case of Kenya Red Cross Society
(African Journal of Education, Science and Technology, 2014)Information and communications technology (ICT) can potentially play a pivotal role in disaster prevention, mitigation and management. For instance, remote sensing for early warning is made possible by ...
