Browsing School of Arts and Human Resource Development by Author "Muange, Rosemary Muvinya"
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Effects of CEO Duality and Board Tenure on Corporate Social Responsibility of Firms Listed in Nairobi Securities Exchange, Kenya
Muange, Rosemary Muvinya; Ngetich, Willy Kiptoo (International Journal of Research and Innovation in Social Science (IJRISS), 2020-06)Abstract:-CSR refers to voluntary managerial “actions that appear to further some social good, beyond the interests of the firm and that which is required by law. Board tenure and CEO duality are seen as potential ... -
Moderating Effect of Firm Size on the Relationship between Joint Marketing Alliances and Firm Performance of Retail Firms in Nairobi County, Kenya
Muange, Rosemary Muvinya; Ng’etich, Willy Kiptoo (International Journal of Research and Innovation in Social Science (IJRISS), 2020-08)The study investigates the Moderating effects of firm size on the relationship between joint marketing alliances and the firm performance of retail firms in Nairobi County. The aim of the study was to evaluate the direct ...