UtafutajiDepartment of Hotel and Hospitality Kwa Somo "HOSPITALITY"
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PERCIEVED EFFECT OF STRATEGIC ORIENTATION ON PERFOMANCE OF FIVE STAR RATED HOTELS IN NAIROBI COUNTY
(2018)Strategic orientations play a vital role in the performance of firms which incorporate them. The concept of strategic orientation is divided into four sections; learning orientation, market orientation, customer orientation ...