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PERCIEVED EFFECT OF STRATEGIC ORIENTATION ON PERFOMANCE OF FIVE STAR RATED HOTELS IN NAIROBI COUNTY
(2018)
Strategic orientations play a vital role in the performance of firms which incorporate them. The concept of strategic orientation is divided into four sections; learning orientation, market orientation, customer orientation ...
Perceived Working Conditions on Employee Performance in Zero Rated Hotels within Nakuru Town Kenya
(International Journal of Recent Innovations in Academic Research, 2018)
In hospitality industry performance of employees is a major concern because of the desired goal through input relationship and social aspirations. The purpose of this the study was to examine ...
Moderating Role of Social Factors on the Effect of Integrated Marketing Communication on Performance of Fast Food Restaurants in Nairobi Central Business District, Kenya
(International Journal of Multidisciplinary and Current Research, 2018)
Universally Integrated Marketing Communication (IMC) plays a pivotal role in providing adequate intrinsic information which impacts on overall performance of fast food restaurants. In this regard the study ...
Components of Exogenous Innovation Barriers in Hotels within Nairobi City, Kenya
(African Journal of Education, Science and Technology, 2018)
he aim of this paper was to establish and conceptualize parameters that can be used to measure exogenous innovation barriers. It is important to understand useful indicators that can be used to examine ...
Effect of Food Handling Habits on Food Safety in Catering Units in Public University in Kenya
(African Journal of Education, Science and Technology, 2018)
Catering unit employees often washed hands after using the toilet, covered all cuts and burns,always kept their hands off hair, nose and open wounds and did not sneeze in the food areas. Food handling habits ...
EFFECT OF STAKEHOLDERS INITIATIVES ON SUSTAINABLE TOURISM DEVELOPMENT IN MT. ELGON REGION, KENYA
(University of Eldoret, 2018)
One of the major global challenges faced by the tourism industry is the doubling of international tourist movement which has been predicted for the next 15 to 20 years. This global challenge is predicted to cause serious ...
MEDIATING EFFECT OF CUSTOMER SATISFACTION ON RELATIONSHIP BETWEEN BRAND IMAGE DIMENSIONS AND CUSTOMER LOYALTY IN FIVE STAR RATED HOTELS WITHIN NAIROBI CITY, KENYA
(University of Eldoret, 2018)
A strong brand image can give the hotel truly loyal guests and an identity that distinguishes the hotel from others. It guarantees consistent service quality, risk reducer, enhances customer satisfaction thus leading to ...
EFFECT OF KNOWLEDGE IN FOOD CHOICE ON CUSTOMER SATISFACTION IN RESTAURANTS WITHIN ELDORET CENTRAL BUSINESS DISTRICT, KENYA
(University of Eldoret, 2018)
Social psychology enhances customer satisfaction and positively moderates the relationship between food menu and customer satisfaction .Though satisfaction has been widely studied, little is still known about satisfaction ...
MODERATING ROLE OF SOCIAL FACTORS ON THE EFFECT OF INTEGRATED MARKETING COMMUNICATION ON PERFORMANCE OF FAST FOOD RESTAURANTS IN NAIROBI CENTRAL BUSINESS DISTRICT, KENYA
(University of Eldoret, 2018)
Universally, Integrated Marketing Communication (IMC) plays a pivotal role in providing adequate intrinsic information which impacts on consumer satisfaction which leads to overall performance of fast food restaurants. In ...