Search
Now showing items 11-20 of 20
Components of Exogenous Innovation Barriers in Hotels within Nairobi City, Kenya
(African Journal of Education, Science and Technology, 2018)
he aim of this paper was to establish and conceptualize parameters that can be used to measure exogenous innovation barriers. It is important to understand useful indicators that can be used to examine ...
Effect of Food Handling Habits on Food Safety in Catering Units in Public University in Kenya
(African Journal of Education, Science and Technology, 2018)
Catering unit employees often washed hands after using the toilet, covered all cuts and burns,always kept their hands off hair, nose and open wounds and did not sneeze in the food areas. Food handling habits ...
EFFECT OF STAKEHOLDERS INITIATIVES ON SUSTAINABLE TOURISM DEVELOPMENT IN MT. ELGON REGION, KENYA
(University of Eldoret, 2018)
One of the major global challenges faced by the tourism industry is the doubling of international tourist movement which has been predicted for the next 15 to 20 years. This global challenge is predicted to cause serious ...
EFFECT OF INTERPERSONAL RELATION STRATEGY ON SUSTAINABLE PERFORMANCE OF SERVICE FIRMS IN ELDORET TOWN, KENYA
(University of Eldoret, 2018)
Interpersonal relations at the workplace create an advantageous effect on the organizational and individual variables. The core purpose of this study was to establish the effect of interpersonal relation strategy on ...
INFLUENCE OF STRATEGIC INFORMATION SYSTEMS ON PERFORMANCE OF COMMERCIAL BANKS IN NYERI COUNTY, KENYA
(University of Eldoret, 2018)
With increased competition, changing consumer needs, influence of globalization and
employees’ diversity, commercial banks are driven to adopt strategic information
systems to enhance their competitiveness in the ...
MEDIATING EFFECT OF CUSTOMER SATISFACTION ON RELATIONSHIP BETWEEN BRAND IMAGE DIMENSIONS AND CUSTOMER LOYALTY IN FIVE STAR RATED HOTELS WITHIN NAIROBI CITY, KENYA
(University of Eldoret, 2018)
A strong brand image can give the hotel truly loyal guests and an identity that distinguishes the hotel from others. It guarantees consistent service quality, risk reducer, enhances customer satisfaction thus leading to ...
DETERMINANTS OF CONSUMER BUYING BEHAVIOUR ON FAST MOVING CONSUMER GOODS IN SUPERMARKETS IN ELDORET TOWN-KENYA
(University of Eldoret, 2018)
Fast moving consumer goods make a customer to visit their preferred supermarket on a routine basis. Supermarket needs to be particularly vigilant and maintain high standards consistent with consumers' buying behaviour so ...
EFFECT OF KNOWLEDGE IN FOOD CHOICE ON CUSTOMER SATISFACTION IN RESTAURANTS WITHIN ELDORET CENTRAL BUSINESS DISTRICT, KENYA
(University of Eldoret, 2018)
Social psychology enhances customer satisfaction and positively moderates the relationship between food menu and customer satisfaction .Though satisfaction has been widely studied, little is still known about satisfaction ...
MODERATING ROLE OF SOCIAL FACTORS ON THE EFFECT OF INTEGRATED MARKETING COMMUNICATION ON PERFORMANCE OF FAST FOOD RESTAURANTS IN NAIROBI CENTRAL BUSINESS DISTRICT, KENYA
(University of Eldoret, 2018)
Universally, Integrated Marketing Communication (IMC) plays a pivotal role in providing adequate intrinsic information which impacts on consumer satisfaction which leads to overall performance of fast food restaurants. In ...
Influence of Training on Knowledge Management in Selected Commercial Banks in Eldoret Town, Kenya
(Journal of Business and Management (IOSR-JBM), 2018-09)
: Knowledge is a critical asset in any organization. A proper management of knowledge can increase
organizational performance, improve quality of service, and sustain competitive advantage. To utilize
knowledge for ...