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    • Effect of Facebook Use on Star Rated Hotels Performance in North Rift Region 

      Arusho, Lucy Riwo; Karei, Racheal; Makomere, Julie (International Journal of Academic Research in Business and Social Sciences, 2023-04)
      In reaction to technology advancements, many firms have reoriented themselves in order to draw in and keep clients as well as maintain sustainability. Companies who don't use social media to engage with customers lose ...