Browsing by Subject "Green buying intention; Self- image; environmental concern; social influence; environmental sustainability; green consumerism"
Now showing items 1-1 of 1
-
Self-Image and Green Buying Intentions among University Students: The Role of Environmental Concern and Social Influence
(Journal of nonprofit and public sector marketing, 2023-03)The current study presents a research model that elucidates the mechanism through which self-image influences green buying intentions among university students. Little is known about these mechanisms as well as the ...
