Influence of Accommodation Destination Dimension on Tourism Sustainability in Selected Regions of Nandi County, Kenya

Abstract

Sustainable tourism is key in any destination because it improves and gives chances for continuity in tourism development. However, poor road networks, decrease in number of tourists in some of the destinations coupled with low revenue collection from tourism related activities have posed big challenges in supporting tourism development in Nandi County. The purpose of this study was to determine the influence of accommodation destination dimension on tourism sustainability in selected regions of Nandi County, Kenya. Hence, hypothesis constructed from the objectives above. The target population was 598 tourists where a sample size of 239 was drawn. Stratified and simple random sampling techniques were applied. Data was collected by the use of questionnaires. Out of the 239 questionnaires issued, 189 responded. Statistically, data was analysed using both descriptive analyses particularly percentages, frequencies, mean, standard deviation while inferential statistics employed standard multiple regression and Pearson correlation analysis. Statistical Package for Social Science (SPSS) version 21 was used to test the hypothesis. Reliability for research instruments was tested using Cronbach’s Alpha coefficient which was at 0.738(73.8%) which was above the minimum value of 0.70 (70%). The findings showed that accommodation destination dimension had (β1= .732, p < 0.05). This indicates that accommodation destination dimension has a substantial and positive influence on tourism sustainability. The study concluded that aaccommodation destination dimensions enhances tourism sustainability. The study recommended that there is need for more modern hotels that should be built in the county.