School of Business and management sciences
Browse by
Sub-communities within this community
Recent Submissions
-
Refocusing Public Participation for a New Management Era in Kenya: Insights from Literature
(African Journal of Education, Science and Technology, 2021)This study was about a new model of public participation in the wake of globalization, democratization and technological advancement. The model gave ordinary people opportunity to meaningfully contribute to matters ... -
Product Quality as a Determinant of Spa Choice Decisions Amongst Customers in Eldoret Town, Kenya
(African Journal of Education, Science and Technology, 2021)The choice decisions individuals make to visit a spa is not current. Over a thousand years ago people sought spas for health and cure through the use of communal baths, to socialize, worship, or relax until when the ... -
EFFECT OF ITAX SYSTEM ON VALUE ADDED TAX COMPLIANCE OF SMALL AND MEDIUM ENTERPRISES IN ELDORET TOWN, KENYA
(University of Eldoret, 2019)Tax authorities are turning to e-government led solutions like integrated tax administration systems to interact with taxpaying public in tax collection, administration and compliance settings. It is on the basis of this ... -
EFFECT OF CURRICULUM COMPONENTS ON QUALITY OF FOOD AND BEVERAGE TRAINING IN TECHNICAL AND VOCATIONAL EDUCATION AND TRAINING INSTITUTIONS IN WESTERN REGION, KENYA
(University of Eldoret, 2019)The graduates from Technical and Vocational Education and Training Institutions (TVET), are not always absorbed into the hospitality industry. This study sought to establish the effects of curriculum components on quality ... -
MODERATING ROLE OF SOCIAL FACTORS ON THE EFFECT OF INTEGRATED MARKETING COMMUNICATION ON PERFORMANCE OF FAST FOOD RESTAURANTS IN NAIROBI CENTRAL BUSINESS DISTRICT, KENYA
(University of Eldoret, 2018)Universally, Integrated Marketing Communication (IMC) plays a pivotal role in providing adequate intrinsic information which impacts on consumer satisfaction which leads to overall performance of fast food restaurants. In ... -
MEDIATING EFFECT OF CUSTOMER SATISFACTION ON RELATIONSHIP BETWEEN BRAND IMAGE DIMENSIONS AND CUSTOMER LOYALTY IN FIVE STAR RATED HOTELS WITHIN NAIROBI CITY, KENYA
(University of Eldoret, 2018)A strong brand image can give the hotel truly loyal guests and an identity that distinguishes the hotel from others. It guarantees consistent service quality, risk reducer, enhances customer satisfaction thus leading to ... -
DETERMINANTS OF CONSUMER BUYING BEHAVIOUR ON FAST MOVING CONSUMER GOODS IN SUPERMARKETS IN ELDORET TOWN-KENYA
(University of Eldoret, 2018)Fast moving consumer goods make a customer to visit their preferred supermarket on a routine basis. Supermarket needs to be particularly vigilant and maintain high standards consistent with consumers' buying behaviour so ... -
EFFECT OF KNOWLEDGE IN FOOD CHOICE ON CUSTOMER SATISFACTION IN RESTAURANTS WITHIN ELDORET CENTRAL BUSINESS DISTRICT, KENYA
(University of Eldoret, 2018)Social psychology enhances customer satisfaction and positively moderates the relationship between food menu and customer satisfaction .Though satisfaction has been widely studied, little is still known about satisfaction ... -
EFFECT OF MICE TOURISM ON HOTEL PERFORMANCE IN THREE AND FOUR STAR RATED HOTELS IN MOMBASA COUNTY; KENYA
(University of Eldoret, 2017)MICE tourism product has been regarded as an important alternative revenue generator to many tourism destinations across the world. However, MICE tourism product in Kenya and their relationship with hotel performance has ... -
MODERATING EFFECT OF ORGANIZATIONAL CULTURE ON THE RELATIONSHIP BETWEEN RETENTION STRATEGY AND TURNOVER COSTS OF MANUFACTURING COMPANIES IN ELDORET, KENYA
(University of Eldoret, 2017)Retention of employees is becoming a real challenge in today’s rapidly moving dynamic, uncertain and highly competitive business environment. Firms are facing major decisions and challenges as they begin to realize the ... -
EFFECTS OF STRATEGIC MARKETING SPORTS MANAGEMENT APPROACHES ON PERFORMANCE OF PARA ATHLETES IN KENYA.
(University of Eldoret, 2019)Strategic Marketing Sports Management (SMSM) approaches are used throughout a Para Athlete career beginning from when talent is identified and trained, to when they participate and perform at athletics competitions. The ... -
EFFECT OF PSYCHOLOGICAL CONTRACT ON EMPLOYEE TURNOVER INTENTION IN SELECTED HOTELS IN ELDORET TOWN
(University of Eldoret, 2019)Employee turnover is a common problem in the hospitality industry and it is not country specific. It accounts for employee turnover of between 60% and 300% annually in the Hospitality and Tourism industry. The main purpose ... -
Influence of Goal Setting and Sustainable Firm Performance of Commercial Banks in Eldoret, Kenya
(THE INTERNATIONAL JOURNAL OF BUSINESS & MANAGEMENT, 2019)The purpose of this study was to determine the relationship between goal setting and sustainable firm performance of commercial banks in Eldoret. The objective was to determine the effect of goal setting on sustainable ... -
Effect of Employee Engagement on Employee Turnover Intention in Hotels within Eldoret Town, Kenya
(THE INTERNATIONAL JOURNAL OF BUSINESS & MANAGEMENT, 2019)Employee turnover is a common problem in the hospitality industry and it is not country specific. It accounts for employee turnover of between 60% and 300% annually. The main purpose of this study was to determine the ... -
LONG TERM DEBT FINANCING AS A DETERMINANT OF FIRM PERFORMANCE: A SURVEY OF SELECTED SUGAR MANUFACTURING FIRMS IN KENYA.
(University of Eldoret, 2015)The main purpose of this study was to analyze Long term debt financing as a determinant of the performance of sugar manufacturing firms in Kenya. The study was guided by the three long term debt financing constructs namely: ... -
EFFECT OF STRATEGIC ORIENTATION ON PERFORMANCE OF SMALL AND MEDIUM ENTERPRISES IN NANDI COUNTY, KENYA.
(University of Eldoret, 2016)The main purpose of the study was to investigate the effect of strategic orientation on performance of small enterprises in Nandi County. The specific objectives include; the effect of learning orientation on small and ... -
CORPORATE SOCIAL RESPONSIBILITY AS A DETERMINANT OF PERFORMANCE IN SUPERMARKETS IN ELDORET TOWN, KENYA
(University of Eldoret, 2015)The main purpose of this study was to establish the relationship between corporate social responsibility and firm performance in Supermarkets in Eldoret Town. The study was guided by the four corporate social responsibility ... -
STRATEGIC PLANNING AS A DETERMINANT OF PERFORMANCE IN SMALL AND MEDIUM ENTERPRISES: A CASE OF ELGEYO MARAKWET COUNTY, KENYA
(University of Eldoret, 2015)Ansoff and McDonnell (1990) defined strategic management as a process through which a firm manages its relationship with the environment in which it operates. It consists of strategic planning, capability planning, and ... -
YOUTH ENTERPRISE DEVELOPMENT FUND AS A CATALIST FOR GROWTH OF SMALL AND MEDIUM ENTERPRISES IN UASIN GISHU COUNTY, KENYA
(University of Eldoret, 2016)Developing countries are facing a great unemployment challenge due to a combined effect of slow economic growth and rapid increase in population. With the fact that Small and Medium Enterprises` sector not only provide the ... -
FOCUS STRATEGY AS A DETERMINANT OF CUSTOMER LOYALTY: A SURVEY OF SELECTED SPECIALTY RESTAURANTS IN NAIROBI
(University of Eldoret, 2016)This study examined Focus Strategy as a Determinant of Customer Loyalty. It was carried out in speciality restaurants in the county of Nairobi. The specific objectives of the study include:- To establish the effect of ...
RSS 1.0