School of Business and management sciences
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Effect of Food Handling Habits on Food Safety in Catering Units in Public University in Kenya
(African Journal of Education, Science and Technology, 2018)Catering unit employees often washed hands after using the toilet, covered all cuts and burns,always kept their hands off hair, nose and open wounds and did not sneeze in the food areas. Food handling habits ... -
Components of Exogenous Innovation Barriers in Hotels within Nairobi City, Kenya
(African Journal of Education, Science and Technology, 2018)he aim of this paper was to establish and conceptualize parameters that can be used to measure exogenous innovation barriers. It is important to understand useful indicators that can be used to examine ... -
An Investigation into the Training Needs of Interior Design Diploma Graduates: A Kenyan Perspective
(Saudi Journal of Business and Management Studies, 2019)Interior Design (ID) development and growth is being appreciated by many people today than it was in the past. This paper discusses the findings of a study that sought to investigate the ... -
THE EFFECT OF ORGANIZATIONAL CITIZENSHIP BEHAVIOR ON EMPLOYEE PRODUCTIVITY IN STAR RATED HOTELS IN KENYA
(European Journal of Hospitality and Tourism Research, 2019)This study aimed atassessingorganizational citizenship behavior on employee productivity in star-rated hotels in Kenya.The target population was 4725employees, and the sample size was 214 employees. Explanatory design ... -
EFFECT OF BUDGETING ON FINANCIAL SUSTAINABILITY OF DAIRY CO-OPERATIVE SOCIETIES IN UASIN GISHU COUNTY, KENYA
(International Journal of Recent Research in Interdisciplinary Sciences (IJRRIS), 2019)Financial sustainability is key to the survival of an organization because it leads to long-term survival and effectiveness of the organization. The challenge however for all organizations is howto achieve their goals such ... -
Effect of Agent Selection on Growth of Commercial Banks in Eldoret Town, Kenya
(2018)The role played by agent banking in enhancing commercial banks’ effectiveness cannot be underestimated. This study established the influence of agent selection on growth of commercial banks. The study was ... -
Effect of Stakeholders Initiatives on Sustainable Tourism Development in MT Elgon Region, Kenya
(International Journal of Recent Innovations in Academic Research, 2018)Sustainability has become an important concept in relation to tourism planning and development. Stakeholder theory and Participatory and Empowerment model were used to underpin the study. Therefore the purpose ... -
Moderating Role of Social Factors on the Effect of Integrated Marketing Communication on Performance of Fast Food Restaurants in Nairobi Central Business District, Kenya
(International Journal of Multidisciplinary and Current Research, 2018)Universally Integrated Marketing Communication (IMC) plays a pivotal role in providing adequate intrinsic information which impacts on overall performance of fast food restaurants. In this regard the study ... -
Perceived Working Conditions on Employee Performance in Zero Rated Hotels within Nakuru Town Kenya
(International Journal of Recent Innovations in Academic Research, 2018)In hospitality industry performance of employees is a major concern because of the desired goal through input relationship and social aspirations. The purpose of this the study was to examine ... -
Cultural Factors Affecting Customers Buying Behaviour of Fast-Moving Consumer Goods in Supermarkets in Eldoret Town, Kenya
(THE INTERNATIONAL JOURNAL OF BUSINESS & MANAGEMENT, 2018)Fast moving consumer goods make a customer to visit their preferred supermarket on a routine basis. Supermarket needs to be particularly vigilant and maintain high standards consistent with consumers' buying behaviour so ... -
Effect ofInterpersonal Relation Strategy onSustainable Performance ofService Firms inEldoret, Uasin Gishu County, Kenya
(American Based Research Journal, 2019)thecore purpose of this paperwas to establish the effect of interpersonal relation strategyon sustainable performance of Service firms in Eldoret, Uasin Gishu County. This research paperaimed atdetermining ... -
Influence ofStrategic Information Systems onPerformance ofCommercial Banks: A Case of Nyeri County, Kenya
(International Journal of Contemporary Aspects in Strategic Management (IJCASM), 2017)With increased competition, changing consumer needs, influence of globalization and employees’ diversity, commercial banks are driven to adopt strategic information systems to enhance their ... -
EFFECT OF COST LEADERSHIP STRATEGY ON ORGANIZATIONAL PERFORMANCE OF LOGISTICS FIRMS AT JOMO KENYATTA INTERNATIONAL AIRPORT, KENYA
(2018)This paper looks at how logistics firms operating at Kenya’s premier airport; Jomo Kenyatta International Airport, Nairobi use cost leadership strategy to drive their performance. The study therefore looked ... -
EFFECT OF KNOWLEDGE IN FOOD CHOICE ON CUSTOMER SATISFACTION IN RESTAURANTS WITHIN ELDORET CENTRAL BUSINESS DISTRICT, KENYA
(2018-12-30)Social psychology enhances customer satisfaction and positively moderates the relationship between food menu and customer satisfaction .Though satisfaction has been widely studied, little is still known about satisfaction ... -
MODERATING EFFECT OF BANK SIZE ON THE RELATIONSHIP BETWEEN AGENCY BANKING AND GROWTH OF COMMERCIAL BANKS IN ELDORET TOWN, KENYA
(2018)The role played by agent banking in enhancing commercial banks’ effectiveness cannot be underestimated. The purpose of this study was to examine the moderating effect of bank size on the relationship between agency banking ... -
PERCIEVED EFFECT OF STRATEGIC ORIENTATION ON PERFOMANCE OF FIVE STAR RATED HOTELS IN NAIROBI COUNTY
(2018)Strategic orientations play a vital role in the performance of firms which incorporate them. The concept of strategic orientation is divided into four sections; learning orientation, market orientation, customer orientation ... -
MODERATING ROLE OF SOCIAL FACTORS ON THE EFFECT OF INTEGRATED MARKETING COMMUNICATION ON PERFORMANCE OF FAST FOOD RESTAURANTS IN NAIROBI CENTRAL BUSINESS DISTRICT, KENYA
(2018)Universally, Integrated Marketing Communication (IMC) plays a pivotal role in providing adequate intrinsic information which impacts on consumer satisfaction which leads to overall performance of fast food restaurants. In ... -
EFFECT OF INTERPERSONAL RELATION STRATEGY ON SUSTAINABLE PERFORMANCE OF SERVICE FIRMS IN ELDORET TOWN, KENYA
(2018)Interpersonal relations at the workplace create an advantageous effect on the organizational and individual variables. The core purpose of this study was to establish the effect of interpersonal relation strategy on ... -
MEDIATING EFFECT OF CUSTOMER SATISFACTION ON RELATIONSHIP BETWEEN BRAND IMAGE DIMENSIONS AND CUSTOMER LOYALTY IN FIVE STAR RATED HOTELS WITHIN NAIROBI CITY, KENYA
(2018)A strong brand image can give the hotel truly loyal guests and an identity that distinguishes the hotel from others. It guarantees consistent service quality, risk reducer, enhances customer satisfaction thus leading to ... -
DETERMINANTS OF CONSUMER BUYING BEHAVIOUR ON FAST MOVING CONSUMER GOODS IN SUPERMARKETS IN ELDORET TOWN-KENYA
(2018)Fast moving consumer goods make a customer to visit their preferred supermarket on a routine basis. Supermarket needs to be particularly vigilant and maintain high standards consistent with consumers' buying behaviour so ...
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