Utafutaji Department of Business management kwa Mwandishi "aa5de6b6-cc98-4b55-9123-d70a8c4bc6ea"
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DETERMINANTS OF CONSUMER BUYING BEHAVIOUR ON FAST MOVING CONSUMER GOODS IN SUPERMARKETS IN ELDORET TOWN-KENYA
MATHEW, KANGOGO (2018)Fast moving consumer goods make a customer to visit their preferred supermarket on a routine basis. Supermarket needs to be particularly vigilant and maintain high standards consistent with consumers' buying behaviour so ...