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MODERATING EFFECT OF CUSTOMER PRODUCT KNOWLEDGE ON MEAL EXPERIENCE DIMENSIONS AND CUSTOMER SATISFACTION IN STAR RATED HOTELS WITHIN THE NORTH RIFT REGION, KENYA
(University of Eldoret, 2022)Meal experience dimensions and knowledge level determine destination selection and customers’ satisfaction. Most hotels have had a drop in providing excellent services which directly affects customer satisfaction, ... -
MODERATING EFFECT OF ORGANIZATIONAL CULTURE ON THE RELATIONSHIP BETWEEN RETENTION STRATEGY AND TURNOVER COSTS OF MANUFACTURING COMPANIES IN ELDORET, KENYA
(University of Eldoret, 2017)Retention of employees is becoming a real challenge in today’s rapidly moving dynamic, uncertain and highly competitive business environment. Firms are facing major decisions and challenges as they begin to realize the ... -
MODERATING ROLE OF FINANCIAL LITERACY ON THE RELATIONSHIP BETWEEN CASH MANAGEMENT PRACTICES AND FINANCIAL PERFORMANCE OF MICRO, SMALL AND MEDIUM ENTERPRISES IN ELDORET TOWN, KENYA.
(University of Eldoret, 2023-10)Micro, Small and Medium Enterprises (MSMEs) drive economic growth in developing and developed nations. Despite their contributions to economic growth through employment creation, alleviation of poverty, handling the problem ... -
Product Quality as a Determinant of Spa Choice Decisions Amongst Customers in Eldoret Town, Kenya
(African Journal of Education, Science and Technology, 2021)The choice decisions individuals make to visit a spa is not current. Over a thousand years ago people sought spas for health and cure through the use of communal baths, to socialize, worship, or relax until when the ... -
Refocusing Public Participation for a New Management Era in Kenya: Insights from Literature
(African Journal of Education, Science and Technology, 2021)This study was about a new model of public participation in the wake of globalization, democratization and technological advancement. The model gave ordinary people opportunity to meaningfully contribute to matters ... -
STRATEGIC PLANNING AS A DETERMINANT OF PERFORMANCE IN SMALL AND MEDIUM ENTERPRISES: A CASE OF ELGEYO MARAKWET COUNTY, KENYA
(University of Eldoret, 2015)Ansoff and McDonnell (1990) defined strategic management as a process through which a firm manages its relationship with the environment in which it operates. It consists of strategic planning, capability planning, and ... -
Why the Kenya-Tanzania Border Row Undermines Prospective African Free Trade
(Researchgate, 2020) -
YOUTH ENTERPRISE DEVELOPMENT FUND AS A CATALIST FOR GROWTH OF SMALL AND MEDIUM ENTERPRISES IN UASIN GISHU COUNTY, KENYA
(University of Eldoret, 2016)Developing countries are facing a great unemployment challenge due to a combined effect of slow economic growth and rapid increase in population. With the fact that Small and Medium Enterprises` sector not only provide the ...