Browsing Department of Business management by Subject "CUSTOMER LOYALTY DETERMINANTS, CUSTOMER LOYALTY AND FOCUS STRATEGY, CUSTOMER LOYALTY IN SELECTED SPECIALTY RESTAURANTS IN NAIROBI"
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FOCUS STRATEGY AS A DETERMINANT OF CUSTOMER LOYALTY: A SURVEY OF SELECTED SPECIALTY RESTAURANTS IN NAIROBI
(University of Eldoret, 2016)This study examined Focus Strategy as a Determinant of Customer Loyalty. It was carried out in speciality restaurants in the county of Nairobi. The specific objectives of the study include:- To establish the effect of ...