UtafutajiDepartment of Business management Kwa Somo "SMALL AND MEDIUM ENTERPRISES PERFORMANCE, SMALL AND MEDIUM ENTERPRISES AND STRATEGIC PLANNING, SMALL AND MEDIUM ENTERPRISES PERFORMANCE DETERMINANT"
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STRATEGIC PLANNING AS A DETERMINANT OF PERFORMANCE IN SMALL AND MEDIUM ENTERPRISES: A CASE OF ELGEYO MARAKWET COUNTY, KENYA
(University of Eldoret, 2015)Ansoff and McDonnell (1990) defined strategic management as a process through which a firm manages its relationship with the environment in which it operates. It consists of strategic planning, capability planning, and ...