Utafutaji Journal Articles kwa Mwandishi "Ntabo, Kennedy"
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Cultural Factors Affecting Customers Buying Behaviour of Fast-Moving Consumer Goods in Supermarkets in Eldoret Town, Kenya
Kangogo, Mathew; Ntabo, Kennedy; Otuya, Robert (THE INTERNATIONAL JOURNAL OF BUSINESS & MANAGEMENT, 2018)Fast moving consumer goods make a customer to visit their preferred supermarket on a routine basis. Supermarket needs to be particularly vigilant and maintain high standards consistent with consumers' buying behaviour so ...