Browsing Journal Articles by Subject "cost leadership strategy, performance, logistics"
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EFFECT OF COST LEADERSHIP STRATEGY ON ORGANIZATIONAL PERFORMANCE OF LOGISTICS FIRMS AT JOMO KENYATTA INTERNATIONAL AIRPORT, KENYA
(2018)This paper looks at how logistics firms operating at Kenya’s premier airport; Jomo Kenyatta International Airport, Nairobi use cost leadership strategy to drive their performance. The study therefore looked ...