Browsing Theses & Desertations by Author "15445dbd-9ea5-4b1e-b58b-c23a23599eed"
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EFFECTS OF STRATEGIC ALLIANCE ON GROWTH OF HOTEL INDUSTRY IN ELDORET TOWN
CHEMUCHUK, SUSAN (University of Eldoret, 2015)Strategic alliance enables firms to remain competitive and thus survive, grow and prosper. In order for enterprises to survive in a rapidly changing business environment, they are increasingly forming strategic alliances ...