Utafutaji Theses & Desertations kwa Mwandishi "a1f84e96-83a9-455b-859e-674c3fb57479"
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EFFECTS OF STRATEGIC MARKETING SPORTS MANAGEMENT APPROACHES ON PERFORMANCE OF PARA ATHLETES IN KENYA.
KIPTEMBUR, JOHN KIPKEMBOI (University of Eldoret, 2019)Strategic Marketing Sports Management (SMSM) approaches are used throughout a Para Athlete career beginning from when talent is identified and trained, to when they participate and perform at athletics competitions. The ...