Browsing Theses & Desertations by Author "dfc6920e-ffca-46f7-8a06-693985007076"
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STRATEGIC PLANNING AS A DETERMINANT OF PERFORMANCE IN SMALL AND MEDIUM ENTERPRISES: A CASE OF ELGEYO MARAKWET COUNTY, KENYA
CHERUIYOT, ALBERT KIPTANUI (University of Eldoret, 2015)Ansoff and McDonnell (1990) defined strategic management as a process through which a firm manages its relationship with the environment in which it operates. It consists of strategic planning, capability planning, and ...