UtafutajiTheses & Desertations Kwa Somo "CONSUMER BUYING BEHAVIOUR, CONSUMER GOODS IN SUPERMARKETS, CONSUMER DETERMINANTS"
Now showing items 1-1 ya 1
-
DETERMINANTS OF CONSUMER BUYING BEHAVIOUR ON FAST MOVING CONSUMER GOODS IN SUPERMARKETS IN ELDORET TOWN-KENYA
(University of Eldoret, 2018)Fast moving consumer goods make a customer to visit their preferred supermarket on a routine basis. Supermarket needs to be particularly vigilant and maintain high standards consistent with consumers' buying behaviour so ...