Browsing Theses & Desertations by Subject "HOTEL INDUSTRY GROWTH, HOTEL STRATEGIC ALLIANCES, GROWTH OF HOTEL INDUSTRY IN ELDORET TOWN"
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EFFECTS OF STRATEGIC ALLIANCE ON GROWTH OF HOTEL INDUSTRY IN ELDORET TOWN
(University of Eldoret, 2015)Strategic alliance enables firms to remain competitive and thus survive, grow and prosper. In order for enterprises to survive in a rapidly changing business environment, they are increasingly forming strategic alliances ...