Browsing Theses & Desertations by Author "7db254bc-012c-4bc0-a208-d3c6886ec644"
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PERCIEVED EFFECT OF STRATEGIC ORIENTATION ON PERFOMANCE OF FIVE STAR RATED HOTELS IN NAIROBI COUNTY
MBUGUA, CAROLINE WANJIRU (2018)Strategic orientations play a vital role in the performance of firms which incorporate them. The concept of strategic orientation is divided into four sections; learning orientation, market orientation, customer orientation ...