Browsing Theses & Desertations by Title
Now showing items 12-17 of 17
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MEDIATING EFFECT OF CUSTOMER SATISFACTION ON RELATIONSHIP BETWEEN BRAND IMAGE DIMENSIONS AND CUSTOMER LOYALTY IN FIVE STAR RATED HOTELS WITHIN NAIROBI CITY, KENYA
(University of Eldoret, 2018)A strong brand image can give the hotel truly loyal guests and an identity that distinguishes the hotel from others. It guarantees consistent service quality, risk reducer, enhances customer satisfaction thus leading to ... -
MODERATING ROLE OF SOCIAL FACTORS ON THE EFFECT OF INTEGRATED MARKETING COMMUNICATION ON PERFORMANCE OF FAST FOOD RESTAURANTS IN NAIROBI CENTRAL BUSINESS DISTRICT, KENYA
(University of Eldoret, 2018)Universally, Integrated Marketing Communication (IMC) plays a pivotal role in providing adequate intrinsic information which impacts on consumer satisfaction which leads to overall performance of fast food restaurants. In ... -
THE PERCEPTION OF INTERIOR DESIGN INDUSTRY ON THE RELEVANCE OF KENYAN INTERIOR DESIGN DIPLOMA PROGRAMMES TO THE JOB MARKET
(University of Eldoret, 2019)Interior Design (ID) development and growth is being appreciated by many people today than it was in the past. This study evaluated Kenyan Interior Design Diploma Programmes (KIDDPs) on competence and skill training ... -
PERCEPTIONS TOWARDS THE QUALITY OF TRAINING IN HOSPITALITY MANAGEMENT: A COMPARATIVE STUDY OF THE UNIVERSITY OF ELDORET AND KENYA UTALII COLLEGE, KENYA
(University of Eldoret, 2022-10)Every graduate is always hopeful of being employed after school.However this has not been the case in the recent years. Employers are now keen on various factors before hiring employees. Studies have shown that there is a ... -
PERCIEVED EFFECT OF STRATEGIC ORIENTATION ON PERFOMANCE OF FIVE STAR RATED HOTELS IN NAIROBI COUNTY
(2018)Strategic orientations play a vital role in the performance of firms which incorporate them. The concept of strategic orientation is divided into four sections; learning orientation, market orientation, customer orientation ... -
THE UTILIZATION OF CASSAVA (Manihot esculenta) AND QUALITY CHARACTERISTICS OF IMPROVED VARIETIES. A CASE OF MARIGAT, BARINGO COUNTY
(2016-05-23)Cassava provides vital nutrients to its consumers and is considered a food security crop for poor rural communities, particularly in arid and semi-arid regions of developing countries. The nutritional value of this crop ...