Browsing Theses & Desertations by Subject "SOCIAL MEDIA PLATFORMS AND STAR RATED HOTELS, HOTELS' PERFORMANCE WITHIN UASIN GISHU COUNTY, SOCIAL MEDIA PLATFORMS EFFECT"
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EFFECT OF SOCIAL MEDIA PLATFORMS’ USE ON HOTEL PERFORMANCE IN STAR RATED HOTELS WITHIN UASIN GISHU COUNTY, KENYA
(University of Eldoret, 2023-10)Many businesses have reoriented to attract and retain customers and ensure sustainability in response to technological changes. Businesses that do not use social media for customer satisfaction loose revenue, profits, and ...