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EFFECT OF SOCIAL MEDIA PLATFORMS’ USE ON HOTEL PERFORMANCE IN STAR RATED HOTELS WITHIN UASIN GISHU COUNTY, KENYA
(University of Eldoret, 2023-10)
Many businesses have reoriented to attract and retain customers and ensure sustainability in response to technological changes. Businesses that do not use social media for customer satisfaction loose revenue, profits, and ...
INFLUENCE OF HEALTHY EATING CONCERNS ON MENU CHOICE DECISIONS AMONGST CUSTOMERS IN STAR-RATED HOTELS IN NAKURU COUNTY, KENYA
(University of Eldoret, 2023-10)
Menus occupy a significant position in the hotel business as they purpose to navigate customers to achieve satisfaction and exceed expectations in their food choices. Meals consumed out-of-home have been associated with ...