Browsing School of Business, Economics and management sciences by Author "Chepchirchir, Alice"
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EFFECT OF COST LEADERSHIP STRATEGY ON ORGANIZATIONAL PERFORMANCE OF LOGISTICS FIRMS AT JOMO KENYATTA INTERNATIONAL AIRPORT, KENYA
Chepchirchir, Alice; Omillo, Francis; Munyua, Jennifer (2018)This paper looks at how logistics firms operating at Kenya’s premier airport; Jomo Kenyatta International Airport, Nairobi use cost leadership strategy to drive their performance. The study therefore looked ...