Browsing School of Business, Economics and management sciences by Subject "CONSUMER BUYING BEHAVIOUR, CONSUMER GOODS IN SUPERMARKETS, CONSUMER DETERMINANTS"
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DETERMINANTS OF CONSUMER BUYING BEHAVIOUR ON FAST MOVING CONSUMER GOODS IN SUPERMARKETS IN ELDORET TOWN-KENYA
(University of Eldoret, 2018)Fast moving consumer goods make a customer to visit their preferred supermarket on a routine basis. Supermarket needs to be particularly vigilant and maintain high standards consistent with consumers' buying behaviour so ...