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EFFECT OF COST LEADERSHIP STRATEGY ON ORGANIZATIONAL PERFORMANCE OF LOGISTICS FIRMS AT JOMO KENYATTA INTERNATIONAL AIRPORT, KENYA
(2018)
This paper looks at how logistics firms operating at Kenya’s premier airport; Jomo Kenyatta International Airport, Nairobi use cost leadership strategy to drive their performance. The study therefore looked ...
Cultural Factors Affecting Customers Buying Behaviour of Fast-Moving Consumer Goods in Supermarkets in Eldoret Town, Kenya
(THE INTERNATIONAL JOURNAL OF BUSINESS & MANAGEMENT, 2018)
Fast moving consumer goods make a customer to visit their preferred supermarket on a routine basis. Supermarket needs to be particularly vigilant and maintain high standards consistent with consumers' buying behaviour so ...
Perceived Working Conditions on Employee Performance in Zero Rated Hotels within Nakuru Town Kenya
(International Journal of Recent Innovations in Academic Research, 2018)
In hospitality industry performance of employees is a major concern because of the desired goal through input relationship and social aspirations. The purpose of this the study was to examine ...
Moderating Role of Social Factors on the Effect of Integrated Marketing Communication on Performance of Fast Food Restaurants in Nairobi Central Business District, Kenya
(International Journal of Multidisciplinary and Current Research, 2018)
Universally Integrated Marketing Communication (IMC) plays a pivotal role in providing adequate intrinsic information which impacts on overall performance of fast food restaurants. In this regard the study ...
Effect of Stakeholders Initiatives on Sustainable Tourism Development in MT Elgon Region, Kenya
(International Journal of Recent Innovations in Academic Research, 2018)
Sustainability has become an important concept in relation to tourism planning and development. Stakeholder theory and Participatory and Empowerment model were used to underpin the study. Therefore the purpose ...
Effect of Agent Selection on Growth of Commercial Banks in Eldoret Town, Kenya
(2018)
The role played by agent banking in enhancing commercial banks’ effectiveness cannot be underestimated. This study established the influence of agent selection on growth of commercial banks. The study was ...
Components of Exogenous Innovation Barriers in Hotels within Nairobi City, Kenya
(African Journal of Education, Science and Technology, 2018)
he aim of this paper was to establish and conceptualize parameters that can be used to measure exogenous innovation barriers. It is important to understand useful indicators that can be used to examine ...
Effect of Food Handling Habits on Food Safety in Catering Units in Public University in Kenya
(African Journal of Education, Science and Technology, 2018)
Catering unit employees often washed hands after using the toilet, covered all cuts and burns,always kept their hands off hair, nose and open wounds and did not sneeze in the food areas. Food handling habits ...
EFFECT OF STAKEHOLDERS INITIATIVES ON SUSTAINABLE TOURISM DEVELOPMENT IN MT. ELGON REGION, KENYA
(University of Eldoret, 2018)
One of the major global challenges faced by the tourism industry is the doubling of international tourist movement which has been predicted for the next 15 to 20 years. This global challenge is predicted to cause serious ...
EFFECT OF INTERPERSONAL RELATION STRATEGY ON SUSTAINABLE PERFORMANCE OF SERVICE FIRMS IN ELDORET TOWN, KENYA
(University of Eldoret, 2018)
Interpersonal relations at the workplace create an advantageous effect on the organizational and individual variables. The core purpose of this study was to establish the effect of interpersonal relation strategy on ...