School of Business, Economics and management sciences: Recent submissions
Now showing items 121-135 ya 135
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Moderating Role of Social Factors on the Effect of Integrated Marketing Communication on Performance of Fast Food Restaurants in Nairobi Central Business District, Kenya
(International Journal of Multidisciplinary and Current Research, 2018)Universally Integrated Marketing Communication (IMC) plays a pivotal role in providing adequate intrinsic information which impacts on overall performance of fast food restaurants. In this regard the study ... -
Perceived Working Conditions on Employee Performance in Zero Rated Hotels within Nakuru Town Kenya
(International Journal of Recent Innovations in Academic Research, 2018)In hospitality industry performance of employees is a major concern because of the desired goal through input relationship and social aspirations. The purpose of this the study was to examine ... -
Cultural Factors Affecting Customers Buying Behaviour of Fast-Moving Consumer Goods in Supermarkets in Eldoret Town, Kenya
(THE INTERNATIONAL JOURNAL OF BUSINESS & MANAGEMENT, 2018)Fast moving consumer goods make a customer to visit their preferred supermarket on a routine basis. Supermarket needs to be particularly vigilant and maintain high standards consistent with consumers' buying behaviour so ... -
Effect ofInterpersonal Relation Strategy onSustainable Performance ofService Firms inEldoret, Uasin Gishu County, Kenya
(American Based Research Journal, 2019)thecore purpose of this paperwas to establish the effect of interpersonal relation strategyon sustainable performance of Service firms in Eldoret, Uasin Gishu County. This research paperaimed atdetermining ... -
Influence ofStrategic Information Systems onPerformance ofCommercial Banks: A Case of Nyeri County, Kenya
(International Journal of Contemporary Aspects in Strategic Management (IJCASM), 2017)With increased competition, changing consumer needs, influence of globalization and employees’ diversity, commercial banks are driven to adopt strategic information systems to enhance their ... -
EFFECT OF COST LEADERSHIP STRATEGY ON ORGANIZATIONAL PERFORMANCE OF LOGISTICS FIRMS AT JOMO KENYATTA INTERNATIONAL AIRPORT, KENYA
(2018)This paper looks at how logistics firms operating at Kenya’s premier airport; Jomo Kenyatta International Airport, Nairobi use cost leadership strategy to drive their performance. The study therefore looked ... -
MODERATING EFFECT OF BANK SIZE ON THE RELATIONSHIP BETWEEN AGENCY BANKING AND GROWTH OF COMMERCIAL BANKS IN ELDORET TOWN, KENYA
(2018)The role played by agent banking in enhancing commercial banks’ effectiveness cannot be underestimated. The purpose of this study was to examine the moderating effect of bank size on the relationship between agency banking ... -
PERCIEVED EFFECT OF STRATEGIC ORIENTATION ON PERFOMANCE OF FIVE STAR RATED HOTELS IN NAIROBI COUNTY
(2018)Strategic orientations play a vital role in the performance of firms which incorporate them. The concept of strategic orientation is divided into four sections; learning orientation, market orientation, customer orientation ... -
EFFECT OF INTERPERSONAL RELATION STRATEGY ON SUSTAINABLE PERFORMANCE OF SERVICE FIRMS IN ELDORET TOWN, KENYA
(2018)Interpersonal relations at the workplace create an advantageous effect on the organizational and individual variables. The core purpose of this study was to establish the effect of interpersonal relation strategy on ... -
DETERMINANTS OF CONSUMER BUYING BEHAVIOUR ON FAST MOVING CONSUMER GOODS IN SUPERMARKETS IN ELDORET TOWN-KENYA
(2018)Fast moving consumer goods make a customer to visit their preferred supermarket on a routine basis. Supermarket needs to be particularly vigilant and maintain high standards consistent with consumers' buying behaviour so ... -
MEDIATING ROLE OF PERFORMANCE APPRAISAL ON THE RELATIONSHIP BETWEEN EMPLOYEE ENGAGEMENT STRATEGY AND SUSTAINABLE FIRM PERFORMANCE OF COMMERCIAL BANKS
(2019-11-30)Employee engagement strategy deals with what an organisation has to do to get the best from its employees. Employees are a very important part of any organisation and in today’s competitive business; world organisations ... -
MODERATING EFFECT OF COLLATERAL ON THE RELATIONSHIP BETWEEN YOUTH EMPOWERMENT STRATEGY AND ECONOMIC DEVELOPMENT OF YOUTH IN KESSES CONSTITUENCY
(2019-11-30)The issue of youth economic development is of concern both to the developed and developing countries. The government of Kenya has created government funds such as the Youth Fund, Women Fund and the latest being the 6 Billion ... -
EFFECTS OF PREVENTIVE MAINTENANCE OF ASSETS ON QUALITY OF PRODUCTION AND SERVICE DELIVERY IN SELECTED HOTELS IN KENYA
(2016-05-23)The hospitality industry in Kenya is regulated by the central government and all hotels are categorized into five classifications (1-Star to 5-Star). The classification and ranking of hotels reflect the operational ... -
THE UTILIZATION OF CASSAVA (Manihot esculenta) AND QUALITY CHARACTERISTICS OF IMPROVED VARIETIES. A CASE OF MARIGAT, BARINGO COUNTY
(2016-05-23)Cassava provides vital nutrients to its consumers and is considered a food security crop for poor rural communities, particularly in arid and semi-arid regions of developing countries. The nutritional value of this crop ... -
INFLUENCE OF EMPLOYEE MOTIVATION ON PERFORMANCE IN THE CATERING AND HOSTELS DEPARTMENT, UNIVERSITY OF ELDORET.
(2016-05-19)The purpose of the study was to determine the influence of motivation on workers’ performance in the Catering and Hostels departments in the University of Eldoret. The study was guided by the following objectives; to ...
