Utafutaji School of Arts and Human Resource Development kwa Mwandishi "bcc2a96a-c1a9-4c9f-8e23-c5e0a25355ec"
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Moderating Effect of Firm Size on the Relationship between Joint Marketing Alliances and Firm Performance of Retail Firms in Nairobi County, Kenya
Muange, Rosemary Muvinya; Ng’etich, Willy Kiptoo (International Journal of Research and Innovation in Social Science (IJRISS), 2020-08)The study investigates the Moderating effects of firm size on the relationship between joint marketing alliances and the firm performance of retail firms in Nairobi County. The aim of the study was to evaluate the direct ...