Multimedia Presentation And Effective Teaching And Learning Business Studies In Secondary Schools In Ainabkoi Sub- County, Kenya

Abstract

Despite the importance of business studies, less efforts have been made to ensure success in its delivery to students in secondary schools and consequently use it in real life after school for self-employment. Besides, the challenges confronting the educational system on the transformation of teaching and learning processes into the ability to function effectively in their various trades calling for the use of multimedia in teaching. Therefore, the current study was designed to explore the influence of multimedia presentation on the teaching of Business Studies in secondary schools in Ainabkoi Sub-County, Kenya. The study adopted a descriptive survey research design. Samples were drawn from teachers and learners taking business studies in forms 3 and 4, principals across, public secondary schools in Ainabkoi Sub- County, Kenya. The target population was 2666 respondents. Purposive sampling and census was used for teachers and principals while stratified and simple random sampling techniques were used for learners. A sample size of 335 learners of Business Studies in forms three and four were drawn from a total population by using Krejcie and Morgan table plus 52 teachers and 24 principals. Data was collected by use of questionnaires, interview schedule and an observation checklist. Data was analyzed by use of both inferential and descriptive statistics. From the findings multimedia presentation improves understanding of business studies concepts. Arising from the findings, the study concluded that students and teachers’ perception implied that supplementing audio visual and text presentation styles enhance student engagement. Additionally diverse multimedia presentation styles impart critical thinking skills for preparing students for real-world applications and continuous improvement in business studies education. The findings and recommendations of this study would be of great importance to government policy makers to support integration of multimedia presentations in teaching of Business Studies