Browsing Department of Hotel and Hospitality by Author "1f799f42-57a4-4d8d-b1a5-c11332ea026a"
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Economic Impacts of Covid-19 in Kenya: An Assessment of Hospitality and Lodging Sectors in Tranzoia and Nandi Counties
Odwori, Paul. O; et. al... (African Journal of Education, Science and Technology, 2022)The hospitality industry is one of the most vital economies to Kenya. However, the rapidly evolving global Covid-19 epidemic has challenged this sensitive industry with unforeseen circumstances. Therefore, the objective ... -
Moderating Role of Social Factors on the Effect of Integrated Marketing Communication on Performance of Fast Food Restaurants in Nairobi Central Business District, Kenya
Mueni, Musyimi; et.al... (International Journal of Multidisciplinary and Current Research, 2018)Universally Integrated Marketing Communication (IMC) plays a pivotal role in providing adequate intrinsic information which impacts on overall performance of fast food restaurants. In this regard the study ...