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Moderating Role of Social Factors on the Effect of Integrated Marketing Communication on Performance of Fast Food Restaurants in Nairobi Central Business District, Kenya
(International Journal of Multidisciplinary and Current Research, 2018)
Universally Integrated Marketing Communication (IMC) plays a pivotal role in providing adequate intrinsic information which impacts on overall performance of fast food restaurants. In this regard the study ...
Economic Impacts of Covid-19 in Kenya: An Assessment of Hospitality and Lodging Sectors in Tranzoia and Nandi Counties
(African Journal of Education, Science and Technology, 2022)
The hospitality industry is one of the most vital economies to Kenya. However, the rapidly
evolving global Covid-19 epidemic has challenged this sensitive industry with unforeseen
circumstances. Therefore, the objective ...