UtafutajiJournal Articles Kwa Somo "Customer product knowledge, customer satisfaction, star rated hotels"
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MODERATING EFFECT OF CUSTOMER PRODUCT KNOWLEDGE ON MEAL EXPERIENCE DIMENSIONS AND CUSTOMER SATISFACTION IN STAR RATED HOTELS WITHIN THE NORTH RIFT REGION, KENYA
(University of Eldoret, 2022)Meal experience dimensions and knowledge level determine destination selection and customers’ satisfaction. Most hotels have had a drop in providing excellent services which directly affects customer satisfaction, ...