Parcourir School of Business, Economics and management sciences par auteur "f5b346f9-8680-4545-a65f-b70072644a43"
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Effect of Facebook Use on Star Rated Hotels Performance in North Rift Region
Arusho, Lucy Riwo; Karei, Racheal; Makomere, Julie (International Journal of Academic Research in Business and Social Sciences, 2023-04)In reaction to technology advancements, many firms have reoriented themselves in order to draw in and keep clients as well as maintain sustainability. Companies who don't use social media to engage with customers lose ... -
Influence of Accommodation Destination Dimension on Tourism Sustainability in Selected Regions of Nandi County, Kenya
Talam, Jemimah J.; Ariya, George; Makomere, Julie (African Journal of Education, Science and Technology, 2021-10)Sustainable tourism is key in any destination because it improves and gives chances for continuity in tourism development. However, poor road networks, decrease in number of tourists in some of the destinations coupled ...