Browsing School of Business, Economics and management sciences by Issue Date
Now showing items 21-40 of 106
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FOCUS STRATEGY AS A DETERMINANT OF CUSTOMER LOYALTY: A SURVEY OF SELECTED SPECIALTY RESTAURANTS IN NAIROBI
(University of Eldoret, 2016)This study examined Focus Strategy as a Determinant of Customer Loyalty. It was carried out in speciality restaurants in the county of Nairobi. The specific objectives of the study include:- To establish the effect of ... -
EFFECT OF STRATEGIC ORIENTATION ON PERFORMANCE OF SMALL AND MEDIUM ENTERPRISES IN NANDI COUNTY, KENYA.
(University of Eldoret, 2016)The main purpose of the study was to investigate the effect of strategic orientation on performance of small enterprises in Nandi County. The specific objectives include; the effect of learning orientation on small and ... -
EFFECTS OF CASH MANAGEMENT ON SERVICE DELIVERYAMONG PARASTATALS IN UASIN GISHU COUNTY, KENYA
(University of Eldoret, 2016)Effective cash management enables management to deal with rapidly changing economic and competitive environments, shifting customer demands and priorities, and restructuring for future development. This study aims at ... -
INFLUENCE OF EMPLOYEE MOTIVATION ON PERFORMANCE IN THE CATERING AND HOSTELS DEPARTMENT, UNIVERSITY OF ELDORET.
(2016-05-19)The purpose of the study was to determine the influence of motivation on workers’ performance in the Catering and Hostels departments in the University of Eldoret. The study was guided by the following objectives; to ... -
EFFECTS OF PREVENTIVE MAINTENANCE OF ASSETS ON QUALITY OF PRODUCTION AND SERVICE DELIVERY IN SELECTED HOTELS IN KENYA
(2016-05-23)The hospitality industry in Kenya is regulated by the central government and all hotels are categorized into five classifications (1-Star to 5-Star). The classification and ranking of hotels reflect the operational ... -
THE UTILIZATION OF CASSAVA (Manihot esculenta) AND QUALITY CHARACTERISTICS OF IMPROVED VARIETIES. A CASE OF MARIGAT, BARINGO COUNTY
(2016-05-23)Cassava provides vital nutrients to its consumers and is considered a food security crop for poor rural communities, particularly in arid and semi-arid regions of developing countries. The nutritional value of this crop ... -
Influence ofStrategic Information Systems onPerformance ofCommercial Banks: A Case of Nyeri County, Kenya
(International Journal of Contemporary Aspects in Strategic Management (IJCASM), 2017)With increased competition, changing consumer needs, influence of globalization and employees’ diversity, commercial banks are driven to adopt strategic information systems to enhance their ... -
EFFECTS OF TOURISM INITIATIVES ON LOCAL COMMUNITY EMPOWERMENT IN KAKAMEGA COUNTY, KENYA
(University of Eldoret, 2017)Community empowerment is concerned with the various approaches in which members of a group collaborate so that they can influence the outcome of various decisions that affect their interests. The indigenous people who live ... -
MODERATING EFFECT OF ORGANIZATIONAL CULTURE ON THE RELATIONSHIP BETWEEN RETENTION STRATEGY AND TURNOVER COSTS OF MANUFACTURING COMPANIES IN ELDORET, KENYA
(University of Eldoret, 2017)Retention of employees is becoming a real challenge in today’s rapidly moving dynamic, uncertain and highly competitive business environment. Firms are facing major decisions and challenges as they begin to realize the ... -
EFFECT OF MICE TOURISM ON HOTEL PERFORMANCE IN THREE AND FOUR STAR RATED HOTELS IN MOMBASA COUNTY; KENYA
(University of Eldoret, 2017)MICE tourism product has been regarded as an important alternative revenue generator to many tourism destinations across the world. However, MICE tourism product in Kenya and their relationship with hotel performance has ... -
EMPLOYEE DOWNSIZING STRATEGIES AND FIRM PERFORMANCE: EVIDENCE FROM THE KENYAN CONTEXT
(Journal of Human Resource and Leadership, 2017)Purpose: Employee downsizing has various ramifications on firm performance outcomes. Employees’ responses to the downsizing actions are manifested in performance outcomes. This paper examines the effects of employee ... -
DETERMINANTS OF CONSUMER BUYING BEHAVIOUR ON FAST MOVING CONSUMER GOODS IN SUPERMARKETS IN ELDORET TOWN-KENYA
(2018)Fast moving consumer goods make a customer to visit their preferred supermarket on a routine basis. Supermarket needs to be particularly vigilant and maintain high standards consistent with consumers' buying behaviour so ... -
EFFECT OF INTERPERSONAL RELATION STRATEGY ON SUSTAINABLE PERFORMANCE OF SERVICE FIRMS IN ELDORET TOWN, KENYA
(2018)Interpersonal relations at the workplace create an advantageous effect on the organizational and individual variables. The core purpose of this study was to establish the effect of interpersonal relation strategy on ... -
PERCIEVED EFFECT OF STRATEGIC ORIENTATION ON PERFOMANCE OF FIVE STAR RATED HOTELS IN NAIROBI COUNTY
(2018)Strategic orientations play a vital role in the performance of firms which incorporate them. The concept of strategic orientation is divided into four sections; learning orientation, market orientation, customer orientation ... -
MODERATING EFFECT OF BANK SIZE ON THE RELATIONSHIP BETWEEN AGENCY BANKING AND GROWTH OF COMMERCIAL BANKS IN ELDORET TOWN, KENYA
(2018)The role played by agent banking in enhancing commercial banks’ effectiveness cannot be underestimated. The purpose of this study was to examine the moderating effect of bank size on the relationship between agency banking ... -
EFFECT OF COST LEADERSHIP STRATEGY ON ORGANIZATIONAL PERFORMANCE OF LOGISTICS FIRMS AT JOMO KENYATTA INTERNATIONAL AIRPORT, KENYA
(2018)This paper looks at how logistics firms operating at Kenya’s premier airport; Jomo Kenyatta International Airport, Nairobi use cost leadership strategy to drive their performance. The study therefore looked ... -
Cultural Factors Affecting Customers Buying Behaviour of Fast-Moving Consumer Goods in Supermarkets in Eldoret Town, Kenya
(THE INTERNATIONAL JOURNAL OF BUSINESS & MANAGEMENT, 2018)Fast moving consumer goods make a customer to visit their preferred supermarket on a routine basis. Supermarket needs to be particularly vigilant and maintain high standards consistent with consumers' buying behaviour so ... -
Perceived Working Conditions on Employee Performance in Zero Rated Hotels within Nakuru Town Kenya
(International Journal of Recent Innovations in Academic Research, 2018)In hospitality industry performance of employees is a major concern because of the desired goal through input relationship and social aspirations. The purpose of this the study was to examine ... -
Moderating Role of Social Factors on the Effect of Integrated Marketing Communication on Performance of Fast Food Restaurants in Nairobi Central Business District, Kenya
(International Journal of Multidisciplinary and Current Research, 2018)Universally Integrated Marketing Communication (IMC) plays a pivotal role in providing adequate intrinsic information which impacts on overall performance of fast food restaurants. In this regard the study ... -
Effect of Stakeholders Initiatives on Sustainable Tourism Development in MT Elgon Region, Kenya
(International Journal of Recent Innovations in Academic Research, 2018)Sustainability has become an important concept in relation to tourism planning and development. Stakeholder theory and Participatory and Empowerment model were used to underpin the study. Therefore the purpose ...