Tafuta
Now showing items 1-10 ya 20
DETERMINANTS OF CONSUMER BUYING BEHAVIOUR ON FAST MOVING CONSUMER GOODS IN SUPERMARKETS IN ELDORET TOWN-KENYA
(2018)
Fast moving consumer goods make a customer to visit their preferred supermarket on a routine basis. Supermarket needs to be particularly vigilant and maintain high standards consistent with consumers' buying behaviour so ...
EFFECT OF INTERPERSONAL RELATION STRATEGY ON SUSTAINABLE PERFORMANCE OF SERVICE FIRMS IN ELDORET TOWN, KENYA
(2018)
Interpersonal relations at the workplace create an advantageous effect on the organizational and individual variables. The core purpose of this study was to establish the effect of interpersonal relation strategy on ...
PERCIEVED EFFECT OF STRATEGIC ORIENTATION ON PERFOMANCE OF FIVE STAR RATED HOTELS IN NAIROBI COUNTY
(2018)
Strategic orientations play a vital role in the performance of firms which incorporate them. The concept of strategic orientation is divided into four sections; learning orientation, market orientation, customer orientation ...
MODERATING EFFECT OF BANK SIZE ON THE RELATIONSHIP BETWEEN AGENCY BANKING AND GROWTH OF COMMERCIAL BANKS IN ELDORET TOWN, KENYA
(2018)
The role played by agent banking in enhancing commercial banks’ effectiveness cannot be underestimated. The purpose of this study was to examine the moderating effect of bank size on the relationship between agency banking ...
EFFECT OF COST LEADERSHIP STRATEGY ON ORGANIZATIONAL PERFORMANCE OF LOGISTICS FIRMS AT JOMO KENYATTA INTERNATIONAL AIRPORT, KENYA
(2018)
This paper looks at how logistics firms operating at Kenya’s premier airport; Jomo Kenyatta International Airport, Nairobi use cost leadership strategy to drive their performance. The study therefore looked ...
Cultural Factors Affecting Customers Buying Behaviour of Fast-Moving Consumer Goods in Supermarkets in Eldoret Town, Kenya
(THE INTERNATIONAL JOURNAL OF BUSINESS & MANAGEMENT, 2018)
Fast moving consumer goods make a customer to visit their preferred supermarket on a routine basis. Supermarket needs to be particularly vigilant and maintain high standards consistent with consumers' buying behaviour so ...
Perceived Working Conditions on Employee Performance in Zero Rated Hotels within Nakuru Town Kenya
(International Journal of Recent Innovations in Academic Research, 2018)
In hospitality industry performance of employees is a major concern because of the desired goal through input relationship and social aspirations. The purpose of this the study was to examine ...
Moderating Role of Social Factors on the Effect of Integrated Marketing Communication on Performance of Fast Food Restaurants in Nairobi Central Business District, Kenya
(International Journal of Multidisciplinary and Current Research, 2018)
Universally Integrated Marketing Communication (IMC) plays a pivotal role in providing adequate intrinsic information which impacts on overall performance of fast food restaurants. In this regard the study ...
Effect of Stakeholders Initiatives on Sustainable Tourism Development in MT Elgon Region, Kenya
(International Journal of Recent Innovations in Academic Research, 2018)
Sustainability has become an important concept in relation to tourism planning and development. Stakeholder theory and Participatory and Empowerment model were used to underpin the study. Therefore the purpose ...
Effect of Agent Selection on Growth of Commercial Banks in Eldoret Town, Kenya
(2018)
The role played by agent banking in enhancing commercial banks’ effectiveness cannot be underestimated. This study established the influence of agent selection on growth of commercial banks. The study was ...