Recherche
Voici les éléments 1-1 de 1
STRATEGIC PLANNING AS A DETERMINANT OF PERFORMANCE IN SMALL AND MEDIUM ENTERPRISES: A CASE OF ELGEYO MARAKWET COUNTY, KENYA
(University of Eldoret, 2015)
Ansoff and McDonnell (1990) defined strategic management as a process through which a firm manages its relationship with the environment in which it operates. It consists of strategic planning, capability planning, and ...