Tafuta
Now showing items 11-16 ya 16
INFLUENCE OF STRATEGIC INFORMATION SYSTEMS ON PERFORMANCE OF COMMERCIAL BANKS IN NYERI COUNTY, KENYA
(University of Eldoret, 2018)
With increased competition, changing consumer needs, influence of globalization and
employees’ diversity, commercial banks are driven to adopt strategic information
systems to enhance their competitiveness in the ...
MEDIATING EFFECT OF CUSTOMER SATISFACTION ON RELATIONSHIP BETWEEN BRAND IMAGE DIMENSIONS AND CUSTOMER LOYALTY IN FIVE STAR RATED HOTELS WITHIN NAIROBI CITY, KENYA
(University of Eldoret, 2018)
A strong brand image can give the hotel truly loyal guests and an identity that distinguishes the hotel from others. It guarantees consistent service quality, risk reducer, enhances customer satisfaction thus leading to ...
DETERMINANTS OF CONSUMER BUYING BEHAVIOUR ON FAST MOVING CONSUMER GOODS IN SUPERMARKETS IN ELDORET TOWN-KENYA
(University of Eldoret, 2018)
Fast moving consumer goods make a customer to visit their preferred supermarket on a routine basis. Supermarket needs to be particularly vigilant and maintain high standards consistent with consumers' buying behaviour so ...
EFFECT OF KNOWLEDGE IN FOOD CHOICE ON CUSTOMER SATISFACTION IN RESTAURANTS WITHIN ELDORET CENTRAL BUSINESS DISTRICT, KENYA
(University of Eldoret, 2018)
Social psychology enhances customer satisfaction and positively moderates the relationship between food menu and customer satisfaction .Though satisfaction has been widely studied, little is still known about satisfaction ...
MODERATING ROLE OF SOCIAL FACTORS ON THE EFFECT OF INTEGRATED MARKETING COMMUNICATION ON PERFORMANCE OF FAST FOOD RESTAURANTS IN NAIROBI CENTRAL BUSINESS DISTRICT, KENYA
(University of Eldoret, 2018)
Universally, Integrated Marketing Communication (IMC) plays a pivotal role in providing adequate intrinsic information which impacts on consumer satisfaction which leads to overall performance of fast food restaurants. In ...
Influence of Training on Knowledge Management in Selected Commercial Banks in Eldoret Town, Kenya
(Journal of Business and Management (IOSR-JBM), 2018-09)
: Knowledge is a critical asset in any organization. A proper management of knowledge can increase
organizational performance, improve quality of service, and sustain competitive advantage. To utilize
knowledge for ...